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Thursday, November 15, 2012

Packaging Services are half of the job for Brand endorsement of any product or service



Think of a product that is wrapped in a simple white package and sold with the name in the market. Are you really going to believe that it’s genuine and buy it upfront? I know what answer is forming in your head. You are sceptic to believe that a company that is selling an item without a cute or appealing cover is indeed genuine or not.

Any renowned company would never release their brand without a suitable cover that carries their signature logo. Branding plays a significant role in business, be it a cosmetic company, toiletries, book publishing, food industry, electronics, agriculture, fisheries or any other sector. Distinguishing yourself from others is possible only when you have a different look and name in the market.

Paper, plastic and a variety of materials are used for this task, but it depends on the nature and state of the contents. Like we can’t pack liquid in a paper pack, we need plastic or a tin container to hold the thing.Vegetables are usually packaged and transported in paper cartons or jute sacks. Clothes are wrapped inside.

Packing is a process to lure consumers, safe keep the products and prevent damage as well as creating a distinct identity among other competitors. People first see the outer cover then only get convinced to try what’s inside. In every management course, the pupils are taught to present themselves at their best,

Variety of items on the market flaunt like they are fresh out of the manufacturing unit, and that is the reason they believe in smart packaging. The materials utilised are considered as per the inner contents’. There are special packaging products manufacturing units that produce the materials in different sizes for packing the goods.

Business to business portals such as Kompass India is companies that offer clients across the transport and packaging service industry.To make a name over there you need to be the best.

A list of exporters, distributors, producers and suppliers of Packaging services type products or services in India.



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