Indian jewellery however is largely made from gold popular in 24 karat and 14 karat purities. However with the tumbling trading numbers and the fading value of INR in the global market the scenario is changing towards lucrative avenues. Various traditional gold jewellers in India are bringing precious gems like diamonds and semi- precious imitation jewellery to their shelves in enormous volumes as they are in demand and due to flexible price plans are appreciated largely apart from the gems silver, platinum, palladium jewellery is the new demand.
Although the jewellery origins are mutating to accept the changing focus as there is no drastic shift, traditional artistic designs and styles are transforming their presence from gold to other precious metals like silver, palladium, platinum and even imitation jewellery to some extent studded with gem stones.
The conventional skilled artisans are taking the opportunity to make available artistic necklaces, bracelets, bangles, finger rings and toe rings for men and woman using precious stones and gems at a price range which was offered never before, to ensure consumers appreciate the change and improve their purchasing power.
Beautiful pieces of jewellery are created using patterns that were previously limited to gold artefacts and jewellery and were a primitive form of fashion statement. As majority of the jewellery segment in India included gold beads, now with the changing focus many varieties like ivory and other decorative substitutes are used to be drawn into beads.
With the stunning new designs available in the market, jewellery designing and trading is emerging as the new career and trading venture which was previously dominated by gold. This changing horizon of the jewellery segment is drastically creating a global impetus.
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