Cosmetics are the most favored friends of females, without
which they can’t imagine their life now and as the trend is changing, males are
also being attracted towards it; many companies have launched cosmetic products
especially for men. With increase in knowledge among customers, purchasing of
cosmetics is shifting from low value to high end products that ensure quality
and safety of the skin and hair.
A market research says that purchasing of cosmetics depends
on a lot of things. Marketing and availability of particular product is off
course the first place as today only those things bring higher sales that are
being marketed in the most efficient manner. But with a good marketing
strategy, packaging of product plays a vital role. Cosmetic Packaging Suppliers
have to take these points into consideration before making any packaging
strategy.
·
Packaging
of a cosmetic has to be such that it attracts the customer at the very first
sight. Its color and composition has to be matched with the quality of product.
·
The
usage and handling is another big point to be considered. In India, market of
cosmetics is very diverse, so packaging has to be such that it caters to all
the needs. That’s why many companies are now launching their product in all
available sizes as per the requirement.
·
Material
used in packaging also tells in vitality. Plastic, Glass, Polymer, sachets and
other mixed polyester has to be such that it does not affect the quality of
material inside and maintain its status.
·
Design
of packaging also reflects the class of product along with its creativity and
engagement with customers. Like Perfumes are also packed in Glass Bottles with
different creative designs that made it look elegant and classic.
·
Specification
mentioned on the pack of cover or an inside leaflets with the manufacturing and
expiry dates are not to be forgotten as they are mandatory and also useful to
tell customers that they are using safe and qualitative products.
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